Business strategy and competitive advantage- Managing environmental turbulence, Strategy for competing, Competitive advantage, business strategy, strategic analysis and strategic selection process for developing market- driven strategies – marketing strategy formation – characteristics marketing decisions. Unit- 2 Developing strategies for competitive advantage- competing in global market.

Unit -1 Understanding strategic marketing management- macro environmental analysis and strategic options- the strategic role of marketing- Dynamic business avenues- getting closer and customer – product/ service innovation. Objective:- The objective of this course is to give the students an understanding of concepts, various policies, strategies and decisions related to marketing.

Entrepreneurship Developement Programme.